​BMO Vancouver Marathon - Runners & Wheelers Campaign

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I designed this campaign as part of SportAbility’s participation as an Official Charity in the 2016 BMO Vancouver Marathon.

 

We had two main goals for this campaign:

 

1. We wanted to share these images on our Facebook page and website as promotion for our participation in the marathon and to recruit more runners and wheelers for our team.
2. We provided these images to all our runners and wheelers for them to share on their own platforms with friends and family to spread the word about their participation and ask for donations to meet their fundraising target.

In total we received 193 engagements across all 19 profiles, and reached a total of 6385 people. This total reach is over 6x our page audience! This also resulted in SportAbility raising over $10,000 to go towards the development of adapted sport programs in British Columbia.