VERSUS Campaign

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This past spring as part of my time with UBC Rec, I led and organized a social media campaign for the program’s Harry Potter-themed Versus event. I began by creating a series of fun graphics to share across our social media platforms and catch students’ attention.

 

Through the creation of a content calendar and by coordinating the efforts of my team, we were able to reach hundreds of students on social media. This resulted in us meeting our goal for the number of participants in the event.